Multimedia

Reach your audience through multimedia channels

The world is not black and white. Technology has opened the world to more exciting platforms and channels to present your message.

If you want to dazzle your audience, then present your content with captivating media.  Transform your content using localized subtitles, voice-overs or animation. 

• Videos

• Presentations & Demonstrations

• Interactive websites

• Voice messaging

• eLearning & Training

Frequently Asked Questions

What’s involved in localizing Multimedia materials?

Localizing multimedia content will depend on many things including the source material and the target languages.  Consideration should not only be given to text, but also colors, images and sounds.  Different cultures have different connotations when it comes to visual images and colors, for example, white connotes pureness in some western cultures, but in some Asian cultures it is reserved for death.  In addition, selecting the right voice to narrate videos will depend on how one wants to relay information verbally.

What should I consider when selecting voice-over talents?

Each project has different needs.  When deciding on voice talent you should consider the type of project you are developing. Is it training for employees or a client facing advertising piece with potentially high visibility?  The voice must represent the right appeal for the audience.  For what media will the piece be developed?  Is it a computer based eLearning module or an Advertising promotion for YouTube?  Again, this matters because you will want the right personality for the media channel.  Finally, perhaps the most important, who is your audience?  Does it makes sense to use a female British English talent or a male American talent?  Or what about an accented voice, for example, a Spanish voice speaking in English.  Know your audience and what message you want them to take away.  

What’s the difference with a timed script and a free flow script?

When evaluating voice-over needs, the question of using a time script or a free flow script often arises.  The main difference has to do with how the text is recorded in relation to the screen slides or video images.  If a specific audio speed is required, then you want to use a timed script dictating the amount of time a specific sentence, phrase or section will need to be delivered.  Whereas a free flow script will allow the voice talent to express the message in a natural speed not tied to a time constraint, yet flowing within the video or screen slides.

Should I go with subtitles instead of voiceover, or a combination of both subtitles and voice talent?

When localizing multimedia projects the decision to use subtitles or voiceover will depend on both the content and budget.  For example, when producing an eLearning piece, a more enriching learning experience can be created by using both visual and listening cues.  Videos tend to be more effective using voice talent when there is lots of dialogue or narration presented.  Sometimes, when you have a main message to deliver, and are working within strict budget constraints, using subtitles only is effective. 

Read about how Multimedia can enhance eLearning and Traning programs.

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